Frozen = Ka-ching!
November 20, 2014 § Leave a comment
In the year since Disney’s latest princess movie, “Frozen,” opened last November, Elsa and her sister, Anna, have rapidly become two of the world’s most successful product endorsers. Disney said earlier this month that it had already sold three million “Frozen” dresses in North America, which, as it happens, is roughly the number of 4-year-old girls in North America. In January, “Frozen” wedding dresses go on sale for $1,200. Next summer, “Adventures by Disney” is offering tours of Norwegian sites that inspired the film’s animators at prices starting north of $5,000. The company is also rolling out “Frozen”-branded “apples and grapes, juice, yogurt, bandages and a complete oral-care line.” Disney estimates that “Frozen” brought in more than $1 billion in retail revenue over the last year. The chief executive, Robert A. Iger, told CNBC that he expected holiday sales to be “very, very hot.”
More available here