Starbucks in India
May 29, 2014 § 1 Comment
Quartz has a cartographic profile of Starbucks’ global presence. Starbucks is rather new in India (its first store opened in October 2012) and has only 40+ stores today. So unsurprisingly India doesn’t figure prominently in that profile. But I bet it’s not far away from figuring into that mix. I have two purely conjectural predictions about Starbucks in India-
A. In two (max. three) years, India will be among the top ten nations in terms of stores.
Asia Pacific is clearly the focus region for Starbucks going forward, and looking at its penetration in South Korea and Japan, China, India and South-East Asia are obvious growth options. To be in the top-10 would mean around 200-250 stores, which with Starbucks’ current growth plans seem plausible
B. The National Capital Region will have the most stores
Starbucks is clearly city-focused. Of its 40+ stores in India, 2/3rd are present in Mumbai and NCR, split equally between the cities. With the store formats Starbucks is going for in India, it needs real estate- something that comes at a premium in Mumbai. In Delhi, Starbucks is still limited to central and south Delhi and Gurgaon, which means plenty of opportunities in rest of Delhi and Noida. Delhi, incidentally, also has the first Indian instance of the location bombarding that Starbucks is famous for: Delhi’s Connaught Place now has two Starbucks outlets at little over 100m distance.