Why Bollywood’s creativity is down in the dumps, in one paragraph

March 29, 2014 § Leave a comment

Emphasis is mine

“Today, as a filmmaker, you don’t have a choice. As soon as you have a working script in place, the first thing you do is look for possible brand fits. Not only is it an additional revenue stream which can offset production costs, but it’s also something you can leverage, to bring in marketing dollars”

Further debauchery explained in this Mint article

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